Panos Bechrakis is The Growth Principal – a Fractional CMO with 16+ years of commercial experience across Marketing, Sales, and Brand Management – spanning multinationals like Reckitt and Godiva Chocolatier in the US, through to SMEs, startups, and his own hospitality venture in Greece.
With a BA in Finance, an MSc in Marketing from AUEB, and an MBA from Ross School of Business at the University of Michigan, he brings a General Manager mentality to every engagement – combining financial rigor, marketing craft, and strategic breadth in a way few pure marketers can.
Through RiSEUP Marketing Consulting he has worked as Fractional CMO and Brand Architect across sectors including industrial automation, AI, ESG analytics, adventure motorcycle gear, professional services, and F&B.
Panos mentors startup teams on marketing strategy, brand building, positioning, and commercial go-to-market – helping founders translate great ideas into growth engines that actually work in the market.
