With more than a decade of experience in e‑commerce and marketing, primarily within the premium retail sector, I have had the opportunity—through roles as E‑commerce & Marketing Manager—to co‑shape sustainable growth strategies and 360° marketing campaigns for brands such as Parousia, Clinique – Estée Lauder, and Lacoste, effectively connecting data, market insights, and creative thinking.
My core areas of expertise include brand and communication strategy, e‑commerce and digital marketing, trade marketing, and the development of strategic partnerships with key partners.
I strongly believe that the success of any strategy begins with culture, trust, and the quality of collaboration among the teams involved in bringing each project to life. I am genuinely motivated by achieving meaningful results through a participatory and empowering leadership approach, one that encourages people to express themselves, take ownership, and ultimately co‑sign success as a team.
